It’s hard to believe Super Bowl was just a month ago. In this social media-driven world, even something like the Big Game can feel like old news in no time. Here at Hyundai, the news cycle for this year’s Super Bowl hasn’t stopped. We’re still getting critical acclaim and audience accolades for our advertising spots. “Dad’s Sixth Sense,” our First Quarter ad featuring the all-new 2015 Genesis, placed sixth on USA Today’s all-important Ad Meter, while Ace Metrix, the industry standard in television and video advertising analytics, awarded our spot a No. 2 ranking, calling it “one of the only ads of the game to be both effective and humorous.” “Nice”, our ad featuring the sporty 2014 Hyundai Elantra, also placed in the USA Today Ad Meter top 20. “Big Game” indeed! … read more
I joined the Hyundai PR team just before the Detroit Auto Show and glided through the 2015 Hyundai Genesis unveiling because nobody knew my cell number or email address until after the show. I had a great time watching the press conference come together, eating BBQ at Slow’s and bowling during Detroit Rocks, but I had very little responsibility for those big events.
Hyundai and the world’s best professional golfers opened 2014 in paradise. In Hyundai’s fourth year as title sponsor of the PGA TOUR’s Hyundai Tournament of Champions, it was a picture perfect week of golf and hospitality in Hawaii.