In the past year, the automotive industry has seen developments in fuel cell vehicles never thought possible. From Hyundai’s first mass-produced Tucson Fuel Cell, to coming products from many other automakers, to a growing fueling infrastructure, we are in a new era of hydrogen-powered vehicles.
This momentum has sparked many questions and created passionate debate about this technology.
At Hyundai, we don’t really see it as a debate, or as one technology pitted against another. No single, low-carbon powertrain solution can totally satisfy the wide-ranging expectations our consumers take for granted.
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It’s been just over a week since we pulled the silks off some amazing Hyundai project cars at the annual SEMA Show in Las Vegas. Each year we join forces with various builders and well-known tuners to create vehicles that reflect each of their unique styles and talents. We worked with five builders to bring some new creations to life for the 2014 SEMA Show. … read more
The 2014 World Cup is in now the history books and it was quite an event, especially for us here at Hyundai. In our 4th consecutive year as a World Cup partner, we wanted to help amplify the volume of fan passion by creating a place for fans to celebrate that passion. With two simple words – #BecauseFutbol, we helped connect with fans and pay homage to what being a true soccer fan really means. We embraced the emotional love of the game and inspired fans with the #BecauseFutbol rallying cry. As a result, social conversation and engagement rates were through the roof! Check it out: … read more