Hello HLS readers!
If you’re a follower of our Twitter account, you may have noticed something new in our tweets: ^rl. You might also have wondered, “Who is this person?”, as you judiciously sifted through the volume of new tweets in your feed. Well, after about a month here, I think it’s about time we meet.
My name is Rob Lescaille. Don’t worry, most people get it wrong the first time – my last name is pronounced “leh sky”. I’m a car guy. I’ve been in love with cars since the seventh grade, when I found a three-ring-binder under my desk full of exotic cars and their specs. I remember reading and completely memorizing the specs of each car in the collection. I started hanging out with the gear-head clique in school and became immersed in car culture. It all began there.
My professional career has been spent working in various sides of the auto industry. Nearly ten years ago I started a car club devoted to the new state-side version of the Mitsubishi Lancer Evolution and helped it become a leading enthusiast community for the vehicle. Shortly after, I started an aftermarket parts store that I merged with an established speed shop in Southern California. I left that to join the auto OEM world at Suzuki briefly before jumping over to Mitsubishi Motors, where I helped run the company website and create the social media team. Now at Hyundai, I’m fortunate enough to be a member of a great PR team as manager of Product PR and Social Media. My job is to represent our product and connect the Hyundai voice with customers, fans and even critics. I own (and daily drive) a 2003 Mitsubishi Evo with a track-tuned JIC suspension (among other things) and will order my 2013 Genesis Coupe 3.8 Track as soon as it’s available. I’m very excited about that.
So, my first month here has been amazing. I’ve met great people and have already made some contributions to the team. I also attended our all-new Azera/Genesis/Equus media introduction event in Las Vegas, where I was able to interact with dozens of journalists and bloggers over a three-day span. It was an extremely busy but rewarding experience and confirmed to me that Hyundai is a brand headed in the right direction. Our CEO, John Krafcik, recently asked me what my “outside perspective” opinion was of Hyundai before being hired. I told him I didn’t think the company had a lot of passion behind their products when it came to performance and fun-to-drive characteristics. Now that I am here, I can say that I was completely wrong about that. Hyundai has huge passion behind its products at every level! Innovation is core to the brand – no matter if it’s technology, performance or styling. Don’t take my word for it! Take a gander at the latest products like the hot Veloster Turbo, the refreshed 2013 Genesis Coupe with a potent 348-hp GDI engine and the ridiculously awesome Genesis 5.0 R-Spec sedan. Something else that impresses me every day here at Hyundai is that this is a company that “walks the talk.” Customer satisfaction is a big deal here. We truly want to make amazing products that delight. Given the feedback I see out there from our customers, we’re doing our job and I’m glad to be here to tell that story.