Making an appearance at the Coachella music festival this past weekend, Hyundai’s RE:GENERATION Lounge was nestled right up against the neon lights and thumping bass of the Sahara tent. Featuring iPads, recharging stations and a DJ spinning beats out of a Veloster’s trunk, the lounge provided a much needed refuge for festival-goers looking to escape the abnormally cold and wet desert weather. Whilst reviving their dead phones and using the free wifi, guests at the Hyundai lounge were treated to some special guest artist appearances. Performers including Porter Robinson, Datsik and Destructo stopped by for photos and autographs with some of their most diehard fans. Modern Family actor Jesse Tyler Ferguson even stopped by to get in on the Hyundai tent action!
On the other side of the polo field grounds, the Hyundai RE:GENERATION Drive-In proved to be a popular spot for Coachella campers looking for some late night post-festival fun. Each night at 1am, Hyundai’s very own documentary music film, RE:GENERATION, was screened at the outdoor movie theatre. Screening attendees were treated to popcorn and warm blankets while they watched Skrillex, Pretty Lights, Mark Ronson, DJ Premier and The Crystal Method record new original tracks.
Chelsea Levy contributed to this post.