The rollercoaster that is our national fuel price average took a downward turn just in time for the peak summer driving season, which is great news for travelers. There’s considerably less wincing at the pump, making driving all the more enjoyable and diminishing scrutiny of our fuel supply. But momentary lower fuel prices mean that our annual summer focus on fuel efficiency won’t get the same attention either.
This insight sparked a big idea at Hyundai – National Fuel Efficiency Month. Believe it or not, there’s no day, week or month dedicated to maximizing fuel efficiency. We decided it was an oversight. Regardless of the weekly rise and fall of prices at the pump, fuel efficiency is a critical topic that demands our attention. As America’s most fuel efficient car company, we keep our eyes on the road when it comes to fuel efficiency and we need your help.
National Fuel Efficiency Month – targeted for August 2012 — is currently being proposed to the Administration, but we need public support in order to win approval. So I’d like to invite you to sign our petition at: http://www.facebook.com/Hyundai/app_343863885680611
No doubt, you’ve already recognized the national awakening to fuel efficiency altering the landscape in the auto industry. Today, Hyundai builds four models that sip EPA estimated 40 miles-per-gallon highway. For the year, 38% of all Hyundai vehicles sold have 40 MPG highway EPA labels. Last year, Hyundai began producing its 40 mpg Elantra, which earned 2012 North American Car of the Year, in Montgomery, Alabama to ensure U.S. dealers a ready supply. And still demand outstripped the factory creating the need for added shifts and more employment opportunities.
As a company, we are working hard to supply high-efficiency vehicles and the industry is joining us. But we believe in unexplored opportunities for reducing fuel consumption and carbon emissions. We can all maximize the efficiency of our driving style with simple, easy-to-follow tips that any driver can implement on any car and improve miles per gallon.
There’s a movement towards fuel economy awareness just emerging and we think a full month to expose drivers to simple tips will push us further towards saving both the All-American Road Trip and a buck – all the time. Join us and find out more.