This post is the official launch of my video series “Bumper-to-Bumper.” It’s not about bumper-to-bumper warranties, it is a behind-the-scenes series of vignettes highlighting the vehicle assembly process and technology’s role in building a safe and dependable Hyundai vehicle. The video series will take HLS followers to locations at HMMA seldom seen by automotive journalists. Let’s get started…
Monthly Archives: March 2013
Following in the footsteps of last year’s successful RE:GENERATION music project, Hyundai’s second year partnering with The Recording Academy® has produced another exciting music program. “Center Stage Powered by GRAMMY® Amplifier” features an innovative online platform designed to provide professional mentoring and exposure for artists discovered through the GRAMMY’s Amplifier program.
In some respects, the annual Academy Awards, also referred to by many as The Oscars, is one of the biggest nights in advertising. For the short list of exclusive sponsors, the 30-second spots aired during the broadcast are comparable to the red carpet, providing advertisers with the opportunity to strut their stuff alongside Hollywood’s biggest stars. Under the bright lights of tinsel town, Hyundai aired nine 30-second ads, three of them new, showcasing the luxury and performance that has become synonymous with Hyundai’s range-topping models, Equus and Genesis. Each commercial gives a ubiquitous and celebratory nod to the film industry and culture that surrounds a night like this.