Today is national “Name Your Car Day.” According to a recent study by Nationwide Insurance, 25% of Americans name their cars, with the most popular name being “baby.” To recognize this phenomenon of car naming, today people all over the web are sharing their most creative car names. Need some inspiration naming your own? Check out #NameYourCarDay on Twitter. … read more
The very first Red Bull Flugtag took place in Vienna, Austria in 1992. More than a decade later, 35+ official Flugtags have been hosted around the world. This year, Hyundai teamed up with Red Bull to sponsor the unprecendented National Red Bull Flugtag on September 21st, which simulatenously took place throughout five different cities – Long Beach, Chicago, Washington D.C., Miami and Dallas. … read more
In some respects, the annual Academy Awards, also referred to by many as The Oscars, is one of the biggest nights in advertising. For the short list of exclusive sponsors, the 30-second spots aired during the broadcast are comparable to the red carpet, providing advertisers with the opportunity to strut their stuff alongside Hollywood’s biggest stars. Under the bright lights of tinsel town, Hyundai aired nine 30-second ads, three of them new, showcasing the luxury and performance that has become synonymous with Hyundai’s range-topping models, Equus and Genesis. Each commercial gives a ubiquitous and celebratory nod to the film industry and culture that surrounds a night like this.
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