In some respects, the annual Academy Awards, also referred to by many as The Oscars, is one of the biggest nights in advertising. For the short list of exclusive sponsors, the 30-second spots aired during the broadcast are comparable to the red carpet, providing advertisers with the opportunity to strut their stuff alongside Hollywood’s biggest stars. Under the bright lights of tinsel town, Hyundai aired nine 30-second ads, three of them new, showcasing the luxury and performance that has become synonymous with Hyundai’s range-topping models, Equus and Genesis. Each commercial gives a ubiquitous and celebratory nod to the film industry and culture that surrounds a night like this.
Author Archives: Elizabeth Chun
Hyundai kicked off auto show season with two exciting world debuts at 2012 Los Angeles Auto Show – the all-new 2013 Six/Seven-Passenger Santa Fe and a hip concept car introduced as Veloster Roll Top C3 (Convertible 3-Door).
Happy Friday!
It’s me again, Elizabeth C., with an update on my recent trip to the beautiful (and flat) state of Alabama, accompanied by 34 Chinese journalists and reporters.
