#BecauseFutbol Marketing Recap

The 2014 World Cup is in now the history books and it was quite an event, especially for us here at Hyundai. In our 4th consecutive year as a World Cup partner, we wanted to help amplify the volume of fan passion by creating a place for fans to celebrate that passion. With two simple words – #BecauseFutbol, we helped connect with fans and pay homage to what being a true soccer fan really means. We embraced the emotional love of the game and inspired fans with the #BecauseFutbol rallying cry. As a result, social conversation and engagement rates were through the roof! Check it out: … read more


How a Fuel Cell Vehicle Works

Fuel cell vehicles are powered by amazing technology. They generate electricity from hydrogen through an electrochemical process within a fuel cell stack. These vehicles combine the best attributes of gasoline and battery-powered cars, resulting in a clean, long range vehicle with fast refueling times. … read more


Another show season in the books

The end of another busy auto show season is now in the books. Each year, our show season starts in the Fall with SEMA in Las Vegas and quickly ramps up to five more shows within five months, where we finish off the auto show circuit with a crescendo at the New York International Auto Show (NYIAS). And certainly, the crescendo in 2014 was high. … read more