As a music lover and car fanatic, I take a lot of joy from those times when music and cars come together in a great way. It’s one of the best parts of my job at Hyundai – like working with the Flaming Lips for this year’s Super Bowl spot, hosting music fans at Coachella, and working with the surviving members of the Doors on the RE:GENERATION Music project as part of our Veloster launch.
After spending nearly a week with media at the Hotel del Coronado launching the all-new seven-passenger Santa Fe, making a quick pit stop home for a week to do laundry and repack (this time including my long winter coat and… read more
This post is the official launch of my video series “Bumper-to-Bumper.” It’s not about bumper-to-bumper warranties, it is a behind-the-scenes series of vignettes highlighting the vehicle assembly process and technology’s role in building a safe and dependable Hyundai vehicle. The video series will take HLS followers to locations at HMMA seldom seen by automotive journalists. Let’s get started…
