#BecauseFutbol Marketing Recap

The 2014 World Cup is in now the history books and it was quite an event, especially for us here at Hyundai. In our 4th consecutive year as a World Cup partner, we wanted to help amplify the volume of fan passion by creating a place for fans to celebrate that passion. With two simple words – #BecauseFutbol, we helped connect with fans and pay homage to what being a true soccer fan really means. We embraced the emotional love of the game and inspired fans with the #BecauseFutbol rallying cry. As a result, social conversation and engagement rates were through the roof! Check it out: … read more


How a Fuel Cell Vehicle Works

Fuel cell vehicles are powered by amazing technology. They generate electricity from hydrogen through an electrochemical process within a fuel cell stack. These vehicles combine the best attributes of gasoline and battery-powered cars, resulting in a clean, long range vehicle with fast refueling times. … read more


Hyundai Driver Perspective: WRC Finland Race

Hi, my name is Hayden Paddon and I am a twenty-seven year old rally driver from New Zealand. Rallying has always been a part of my life and my goal is to one day become World Rally Champion. This year, I got a big break by having the chance to join the Hyundai Motorsport team driving the third Hyundai i20 WRC car in seven rounds of this year’s World Rally Championship – one of the pinnacle forms of world motorsport, alongside Formula 1, MotoGP, IndyCar and NASCAR. … read more