I joined the Hyundai PR team just before the Detroit Auto Show and glided through the 2015 Hyundai Genesis unveiling because nobody knew my cell number or email address until after the show. I had a great time watching the press conference come together, eating BBQ at Slow’s and bowling during Detroit Rocks, but I had very little responsibility for those big events.
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Hyundai and the world’s best professional golfers opened 2014 in paradise. In Hyundai’s fourth year as title sponsor of the PGA TOUR’s Hyundai Tournament of Champions, it was a picture perfect week of golf and hospitality in Hawaii.
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Every once in a while, it can feel like you’re at ground zero, at the launch of a new era. These past few weeks, after big hydrogen fuel cell announcements by Toyota, Honda and Hyundai in Tokyo and Los Angeles, we could definitely feel this was a critical inflection point for an industry that has relied on internal combustion power for more than a century. While battery electric vehicle (BEV) technology continues to improve and provides a viable alternative for some, its range and inherent slow-charge limitations means it will only meet the needs of a distinct subset of car buyers. … read more