Hyundai and the world’s best professional golfers opened 2014 in paradise. In Hyundai’s fourth year as title sponsor of the PGA TOUR’s Hyundai Tournament of Champions, it was a picture perfect week of golf and hospitality in Hawaii.
Every once in a while, it can feel like you’re at ground zero, at the launch of a new era. These past few weeks, after big hydrogen fuel cell announcements by Toyota, Honda and Hyundai in Tokyo and Los Angeles, we could definitely feel this was a critical inflection point for an industry that has relied on internal combustion power for more than a century. While battery electric vehicle (BEV) technology continues to improve and provides a viable alternative for some, its range and inherent slow-charge limitations means it will only meet the needs of a distinct subset of car buyers. … read more
When it comes to comic book conventions, it seems the West Coast gets all the attention. After all, San Diego Comic-Con boasts over 150,000 attendees filling the halls of San Diego Convention Center and the streets of Gaslamp Quarter. It feels like just yesterday I was swimming through a sea of comic connoisseurs, video game addicts and, of course, cosplayers. As you probably read (I know you read our blog, right?), Hyundai’s Veloster Zombie Survival Machine (ZSM) was unveiled there during Preview Night back in July. Tons of people lined up over the week to check it out and get photos with our second ZSM. It was quite a hit. … read more