Another show season in the books

The end of another busy auto show season is now in the books. Each year, our show season starts in the Fall with SEMA in Las Vegas and quickly ramps up to five more shows within five months, where we finish off the auto show circuit with a crescendo at the New York International Auto Show (NYIAS). And certainly, the crescendo in 2014 was high. … read more


2015 Genesis: Three Great Features

2015 Hyundai Genesis

There’s so much to love about the all-new 2015 Genesis. From its embodiment of Fluidic Sculpture 2.0 styling to its liberal use of high tech safety and infotainment technology, we could write about it all day. Luckily for you readers, I’m just going to focus on three great new features. … read more


Hyundai Scores with Super Bowl XLVIII Advertising

It’s hard to believe Super Bowl was just a month ago. In this social media-driven world, even something like the Big Game can feel like old news in no time. Here at Hyundai, the news cycle for this year’s Super Bowl hasn’t stopped. We’re still getting critical acclaim and audience accolades for our advertising spots. “Dad’s Sixth Sense,” our First Quarter ad featuring the all-new 2015 Genesis, placed sixth on USA Today’s all-important Ad Meter, while Ace Metrix, the industry standard in television and video advertising analytics, awarded our spot a No. 2 ranking, calling it “one of the only ads of the game to be both effective and humorous.” “Nice”, our ad featuring the sporty 2014 Hyundai Elantra, also placed in the USA Today Ad Meter top 20. “Big Game” indeed! … read more