Hyundai at the 2014 SEMA Show

Hyundai SEMA Press ConferenceIt’s been just over a week since we pulled the silks off some amazing Hyundai project cars at the annual SEMA Show in Las Vegas. Each year we join forces with various builders and well-known tuners to create vehicles that reflect each of their unique styles and talents. We worked with five builders to bring some new creations to life for the 2014 SEMA Show. … read more


#BecauseFutbol Marketing Recap

The 2014 World Cup is in now the history books and it was quite an event, especially for us here at Hyundai. In our 4th consecutive year as a World Cup partner, we wanted to help amplify the volume of fan passion by creating a place for fans to celebrate that passion. With two simple words – #BecauseFutbol, we helped connect with fans and pay homage to what being a true soccer fan really means. We embraced the emotional love of the game and inspired fans with the #BecauseFutbol rallying cry. As a result, social conversation and engagement rates were through the roof! Check it out: … read more


How a Fuel Cell Vehicle Works

Fuel cell vehicles are powered by amazing technology. They generate electricity from hydrogen through an electrochemical process within a fuel cell stack. These vehicles combine the best attributes of gasoline and battery-powered cars, resulting in a clean, long range vehicle with fast refueling times. … read more