In some respects, the annual Academy Awards, also referred to by many as The Oscars, is one of the biggest nights in advertising. For the short list of exclusive sponsors, the 30-second spots aired during the broadcast are comparable to the red carpet, providing advertisers with the opportunity to strut their stuff alongside Hollywood’s biggest stars. Under the bright lights of tinsel town, Hyundai aired nine 30-second ads, three of them new, showcasing the luxury and performance that has become synonymous with Hyundai’s range-topping models, Equus and Genesis. Each commercial gives a ubiquitous and celebratory nod to the film industry and culture that surrounds a night like this.
Hi, Hyundai Like Sunday readers, from Montgomery, Ala. – home of the Sonata and Elantra sedans. I’m Robert Burns, senior manager, Public Relations at Hyundai Motor Manufacturing Alabama. I’ve been overseeing Hyundai Motor Manufacturing Alabama’s (HMMA) PR activities for nearly six years and love to talk about the amazing people and technology at the plant from an OEM production floor perspective.
The PR team is fresh back from the debut of a breakthrough concept at the world-renowned International Auto Show in Detroit, Michigan. It was a great show!